Jiangsu Hongxiangyi Liquor Industry Co., Ltd. was established in 2009, located in the Yuntai Farm Industrial Park of Lianyungang City. The original intention of Hongxiangyi Liquor Industry was to solve the problem of difficult sales for farmers. The company has driven the 3000 acre cherry base in Lianyungang City, and nearly 1000 cherry growers have guaranteed cherry purchase, creating a good demonstration and driving effect for rural revitalization in Lianyungang City, resulting in good economic and social benefits. The company has been rated as a leading enterprise in agricultural industrialization in Lianyungang City. The company plans to invest a total of 66 million yuan. After normal production, more than 100 people will be employed and a profit tax of 10 million yuan will be generated. The company covers an area of 23 acres, with a factory building of 9500 square meters and a 1000 ton fermentation tank. After more than ten years of development, it has fixed assets of over 30 million yuan and working capital of over 30 million yuan. During the epidemic period in 2022, the operating income was 12 million yuan, and the profits and taxes were 2 million yuan. In December 2017, the company was awarded the title of Lianyungang Cherry Wine Cultural Tourism Zone by the Jiangsu Provincial Tourism Bureau. In 2023, the company received nearly 100000 tourists. Red Fragrant Cherry Wine is a well-known specialty of Lianyungang City. Its brewing techniques began in 1887 and have been passed down for five generations. It has been awarded as an intangible cultural heritage of Lianyungang City and a provincial-level intangible cultural heritage of Jiangsu Province. Hongxiangyi Company is a model enterprise for the integration of the first, second, and third industries in Lianyungang City. Red Fragrant Cherry Wine is the first fruit in spring, pollution-free, and free from pesticides. It was a tribute during the Qianlong period. At present, it is also one of the 36 scenic spots of Yuntai Mountain. Donglei Zhuying cherry varieties are used as raw materials. It has integrated modern technology in more than 100 years of inheritance and brewing technology. It does not contain pigments and essence, and has better quality. It is an ideal food for people and gifts. Red Fragrant Cherry Wine is one of the top 100 tourism specialties in Jiangsu Province, and is a new business card for Lianyungang to go nationwide.