
Nanjing Dongchen Pigeon Industry Co., Ltd. was established in 2015, with a total investment of 110 million yuan in the project. It is a provincial-level leading enterprise in agricultural industrialization. The company is a technology-based enterprise mainly engaged in the cultivation and promotion of new varieties of high-yield egg pigeons, the development and application of new technology for egg pigeons, the production of pigeon products, and e-commerce sales. The seed source breeding base is located in Naishan Village, Tuanjie Village, Longpao Street, Liuhe District, and the commodity egg pigeon base is located in the pigeon industry community, Tuanjie Community, Longpao Street. We have 65 pigeonhouses with a building area of approximately 40000 square meters. We currently have a breeding population of 260000 pigeons, including 40000 in the core group and ancestral generation, and 160000 in the parental generation. The company's patented technology for producing high yield egg pigeons for both male and female is the first in China. The company currently has 62 employees, including 2 with a doctoral degree, 5 with a master's degree, and 11 with a college degree or above& Nbsp& Nbsp& Nbsp; Since its establishment, the company has been committed to the research and development and promotion of new egg pigeon varieties, feed nutrition, and intelligent devices. Through the continuous exploration process of the company's R&D team, a new egg pigeon variety that can distinguish males and females and produce high yield has been cultivated. The pilot test conducted in 2015 was successful, with a self identification rate of up to 99% and an egg production rate of 23.1% higher than ordinary egg pigeons. In terms of sales, the company adheres to a combination of online and offline, with wholesale as the main offline product and retail as the main online product. Currently, the company is collaborating with some high-end community online platforms. In terms of income, the new variety of high-yield egg pigeons can generate 64.5% more economic benefits than ordinary egg pigeons, and the investment return period is short, so it can generate huge economic and social benefits. Since its establishment, the company has won the second prize in the National Agricultural Entrepreneurship and Innovation Competition, the bronze prize in the National Youth Innovation and Entrepreneurship Competition (the only one in Jiangsu), and the first prize in the first Yangtze River Delta Youth Innovation and Entrepreneurship Competition; The second and third prizes of the Jiangsu Province Youth Innovation and Entrepreneurship Competition, the first prize of the Nanjing Liuhe District Youth Innovation and Entrepreneurship Competition, the Best Product Innovation Award of the Nanjing Rural E-commerce Competition, the Jiangsu Province Excellent College Student Entrepreneurship Project, the Nanjing Safe Food Special Fund Project, and the Nanjing Youth College Student Excellent Entrepreneurship Project Special Assistance. The company actively responds to the national rural revitalization strategy, always demands high standards and actively engages in agricultural construction. In 2022, the company was approved by the Nanjing Engineering Technology Research Center, Nanjing Rural Innovation and Entrepreneurship Demonstration Base, Nanjing Science Popularization Education Demonstration Base, and Jiangsu Provincial Local Talent Master Studio. In 2017, the company actively responded to the national rural revitalization strategic plan and established a development model of "company+returning entrepreneurial youth+breeding company+farmers+cooperatives". The company promoted the successfully cultivated new varieties of egg pigeons to returning entrepreneurial youth, farmers and cooperatives, and then recycled their products into the company's sales platform for unified packaging, branding, and sales, leading the people to become rich together. At present, 37 patents have been applied for, including 32 authorized patents, 2 municipal level scientific and technological progress awards, and more than 30 scientific and technological papers have been published. Xu Shanjin, the legal representative of the enterprise, was awarded the title of Outstanding Communist Party Member of Jiangsu Province, Party Representative of the 14th Party Congress of Jiangsu Province, National Agricultural Innovation and Entrepreneurship Typical Case, Jiangsu Province's "333 High level Talent Training Project" training object, Nanjing Youth May Fourth Medal, Nanjing Innovative Entrepreneur, National Rural Youth Wealth Leader, Nanjing High level Introduction of Entrepreneurship Talents, and Jiangsu Province's "Three Belt New Talent" Nanjing's young and middle-aged top talent training objects, won the titles of model worker in Nanjing, outstanding Communist Party member in Nanjing, good young people in Jiangsu Province, good people 365 in Nanjing, micro star in Nanjing's party building, and the most beautiful six person. Xu Shanjin's entrepreneurial story has been reported by multiple television media in succession. As of October 2022, the company has achieved a cumulative sales revenue of 150 million yuan. So far, the company has driven a total of 50 young people to start businesses or find employment, and has driven and developed more than 500 rural households.